Elevator Pitch Essentials: How to Get Your Point Across in Two Minutes or Less was the first of my 20 books for 2011.

I am reading the book for a presentation I am giving at the Morenet Spring Conference. I enjoyed the book. I thought it was geared toward sales more than project championing which my talk will be on but I picked up a few good points and since the author teaches at Washington University in Missouri it was nice to support a local guy.

I give it an 8 out of 10.